What is the strength of your church?  What is its mission?  Who are the target audience?  Are you focused enough to check progress, or are you scattering random seed to the wind?  You have to plant the right seed in the right soil to gain the expected harvest.  Anything less will be a disappointment.

The “National Survey of Megachurch Attenders” has been released by Leadership Network (www.leadnet.org) and Hartford Seminary’s Hartford Institute for Religion Research (http://hirr.hartsem.edu/). Officially called “Not Who You Think They Are: The Real Story of People Who Attend America’s Megachurches,” it says that megachurches (over 2000 attending consistently) are more likely to attract younger, unmarried, better educated and more affluent.  It also says they attract based on paid staff (pastor and worship team), and have higher rates of uninvolved attenders.

45% of megachurch attenders never volunteer at the church, and 40 percent are not engaged in a small group, the mainstay of megachurch programming.

By contrast, the small church is focused around family or community / neighborhood.  Your task, in leading a church through a turnaround, is to know what God has called your church to do and to whom you are to minister.  Start by assessing the community needs and the available resources already available within the congregation.

For example, if your neighborhood has widows or single mothers of young children, and your congregation has mechanics or handymen, you could provide

  • free labor
  • training for minor/routine repairs
  • advice on picking a professional

All 3 are valid expressions of love and concern, and get you into the community.  True, megachurches could do it better, but the survey suggests they won’t.  That’s for you.


1.  http://hirr.hartsem.edu/megachurch/megachurch_attender_pressrelease.html

2.  www.leadnet.org/megachurch

3.  http://hirr.hartsem.edu

 I met the leaders of a division of a certain volunteer organization. They do essentially the same as dozens of other community service organizations, but this group requires you be trained by them to do what others have been doing for decades. Then, if you want to participate in one of their trips, you have to go with one of their chapters, on their schedule. Many – myself included – would participate more, except my work schedule hasn’t let me match up with the trips sponsored by my local chapter. I asked if there was a way for me to find a trip to join up with a different local chapter, but they tell me they don’t have the structure or the people to handle non-standard requests, or to let you serve less than their standard one week’s service.

When I went to refresher training, this leader made an odd comment to the group, lamenting that only 20% of the ones they train actually go with them on one of their trips. When I asked him about his comment privately after the training, he claimed it was an example of the Pareto 80/20 rule, and there was no reason to expect anything different. He wouldn’t listen when I tried to tell him differently.