The term UPG – Unreached People Group – refers to any identifiable population or tribe where there is less than 2% gospel penetration and/or little or no indigenous church planting. There might be an active missions effort or not, but so long as the congregations rely on outside support for survival, they are not considered indigenous. In extreme cases, there is no substantive or consistent witness to the Christian gospel message.
At our church in Massachusetts in the 1990s, we had relied on outside missions teams to run our summer camps and perform repair and maintenance of our buildings for most of our history. We were a self-run independent congregation, but a sliver denomination in an area that was overwhelmingly post-Christian, with 90% not attending any kind of Christian assembly on a consistent basis.
Even so, we started our own mission (co-funded with outside support!) to the up and outs in downtown Boston, and planted the congregation on Beacon Hill, just blocks from the statehouse.
This was similar to what Eric Metaxas refers to as the UPG of cultural elites. His essay on Gabe Lyons’ book The Next Christians illustrates the importance of reaching those with influence and the dangers of retreating to our closeted safe congregations.
By giving in to our pride and abandoning the elite culture of places like New York City Christians have hurt the rest of the culture by allowing a secular worldview to dominate the whole culture, just as it did in England before. Surely a God who would have us humble ourselves and pray for demon-worshiping cannibals would have us humble ourselves and reach out to pro-choice television anchors, too.
It’s a question worth pondering. How is your congregation reaching out to those not like you, those in civic and cultural leadership positions in your community?