Seth Godin is a great thinker.  His main area is marketing, but to help people market new products he needs to understand our culture, and describe the culture in ways no one else can.

This weekend I got an email to a video of a presentation Godin gave back in Feb 2003, and posted to an idea sharing site in April 2007.  It’s now over 5 years old, but is still a fantastic 18 minutes on how to stand out in getting your message across.

Be different. (more…)

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