You know the concept of the bystander effect.  That is the sociological term where a person in a group is less likely to get involved in an emergency situation or request for help than someone standing alone.  The research shows that people will watch a crime but not get involved, thinking they are not qualified or out of fear for their own safety.  Not until one of their number acts will anyone else move to get involved.  Usually it takes a direct personal appeal to a single individual (by name or with eye contact – even if randomly chosen) to get them to get involved. (more…)