Still working on a good definition of “church” .  Jon Seabourn at Mindless Musings has a great quote from David Wells’ The Courage to be Protestant:

The truth is that without a biblical understanding of why God instituted it, the church easily becomes a liability in a market where it competes only with the greatest of difficulty against religious fare available in the convenience of one’s living room and in a culture bent on distraction and entertainment. … constant cultural bombardment of individualism, in the absence of a robust theology…”

We advertise our presence, but Church is not a product to be marketed.  We adjust our approach, but should never compromise who and what we are.  For without a robust theology, it’s not church.