We live in a world where people are online all day.  One study suggested teens are on social networks more hours than they sleep.  So if you’re going to connect, if they’re even going to be aware of what you do, you need to be where they are.

One key marketing tool is Twitter. With Twitter, you ‘tweet’ short messages – 160 characters.  You can’t get too deep into it, but you can build curiosity and then pull them to another platform (like your blog) where you can expand the topic.

One strategy is to build awareness on Twitter, pull them to Facebook for dialogue, and then lead them to the blog site where you are able to explore the topic and collect their contact information.

So how to do you do Twitter so you don’t come off like a wanna-be or like you’re spamming them?  I bought a guide, and rights to share it with you.  It’s made for product marketers, but works just as well for churches.  Click here to read it.

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