Tis the season for year-end charitable giving.  In America, many businesses give Christmas/Holiday/year-end bonuses, and charities are ready to receive a portion of that largess, to help offset the tax implications of the large influx of cash.

Some of us receive meager bonuses, or special pay at other times of the year, so it’s an interesting phenomenon to watch from the outside.  But for the enterprising charity, it can be a windfall, and some have come to rely on this time of year to stay ‘in the black.’

Today I received one of the most effective notices I’ve seen.  It was the end-of-year tax statement.  Normally, these come in January, since most organizations don’t want to spend the extra accounting time calculating the receipt twice.  But this charity has found a way to make the effort pay off.

Team Impact is an impressive ministry.  About a dozen strong men travel around giving shows.  It’s easy to get a crowd to show off extraordinary feats of strength: bending frying pans, tearing phone books, breaking blocks and crashing through ice walls.  In schools they give a message of strength and humility, of good character.  And they invite the kids and their parents to the church for an evening repeat performance.  At the church house, they can give Christian testimony and offer an altar call.  It’s effective.

What they did today that was effective was to send the receipt for my token gift before the end of the tax year, along with ministry information and a donation envelope.  It puts them top of mind, reminding me of how I supported them back in April, with a gentle request for continued giving, inside a mailer they are required by law to send me.  They did not waste the opportunity.

The biggest take-away is to always give existing donors an opportunity to support you again.

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