Seth Godin wrote a great post this week about the “About” tag on websites, called “Five rules  for your About page.”

It’s 5 simple rules, but they speak volumes:

1.  Don’t use marketing jargon.  Tell us who you are and what you stand for.  In plain language your grandmother could understand.

2.  Don’t use a stock photo of someone not at your church.  Use real pictures of real people (with their permission).  Not just leaders.  Ordinary people.  Helps visitors connect when they see the web face sitting next to them in the pew.

3.  Make it easy to contact you. Don’t hide the address or phone number.  Don’t use an email address that doesn’t work anymore.

4. is like 1.  He says to “Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.”

5.  Use true testimonials to build credibility.  Helps if it’s not someone on staff.

Good words.  Read and heed.  (excuse me while I edit mine!)

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