In his post today Seth Godin reminds us to be consistent .

He gives examples of shorting your employer: charging for hand-detail and then taking a short-cut, thinking more highly about yourself than warranted.

If you shade the truth a little

In church especially, what we do is every bit as important as what we say.  For as important as the Gospel message is, if we’re not consistent, they won’t listen to our words long enough to hear. .

If you argue with a customer instead of delighting them

We don’t have customers, we have parishoners and prospects.  They’re more likely to come (and contribute time and talents and finances) if we help them find spiritual delight instead of jumping too quickly to telling them what sin they’re committing this moment.

People no longer care what you say, but look instead at what you do.  What are they seeing?