We live in a world where people are online all day.  One study suggested teens are on social networks more hours than they sleep.  So if you’re going to connect, if they’re even going to be aware of what you do, you need to be where they are.

One key marketing tool is Twitter. With Twitter, you ‘tweet’ short messages – 160 characters.  You can’t get too deep into it, but you can build curiosity and then pull them to another platform (like your blog) where you can expand the topic.

One strategy is to build awareness on Twitter, pull them to Facebook for dialogue, and then lead them to the blog site where you are able to explore the topic and collect their contact information.

So how to do you do Twitter so you don’t come off like a wanna-be or like you’re spamming them?  I bought a guide, and rights to share it with you.  It’s made for product marketers, but works just as well for churches.  Click here to read it.

What does it mean to be a false witness?

Generally, we think of someone who lies, someone who intentionally swears in court or in similar dispute something that is not true.  That person is a false witness.

If that’s the only explanation, I’m good.  Of course I always tell the truth (except I might shade my comments occasionally, to be nice).  But what if there were a different meaning?

I’m called to give witness to my faith in Jesus as savior.  To God as healer and provider.  Do I? Do you?

I know a church (one in particular, but there may be others) that claims to be warm and open, but the pastor made it clear they have certain standards there and if I was thinking about disrupting what they were doing in that church of 50 senior citizens, I should be on notice.  I assured him I was not there to stir up problems, but was simply searching for a congregation where I might attend and serve.  Only I didn’t feel so welcome after that.

I know a church that is inclusive to a broad spectrum of people, but the opportunities for service seem reserved for the friends of the pastors.

If you look to scripture, Deut 19:19 says the punishment for a false witness is to do to them what they had intended for the other.  This is a natural law, and Xerxes gave Haman the punishment he intended for Mordechai, on the very gallows constructed for the purpose.

Again, Psalms 101:5 says “whoever secretly slanders a neighbor, him I will destroy; the one who has a haughty look and a proud heart, him I will not endure.”  I’ve been in churches where they spoke ill of the neighbors who didn’t come to church.  Even on a prayer walk in a dying church, I was provided the commentary of this house or that, where they used to come, but were caught in a sin and left, without any effort from the church to restore the family.  I’m saddened that church faded to nothing, and finally changed their name to remove the stink of their reputation in the neighborhood, with little result.

One method of preparing a church for reviving would be to examine your history, and confess the past slander of the neighborhood.  If God would spare Ninevah, would have spared Sodom & Gomorrah, how much more will he spare and restore a congregation of his children who repent?

As Tertullian quoted John 13:35:  ” Look,” they say, “how they love one another and how they are ready to die for each other”  Let us therefore bear good witness to one another and to our community.

One way to grow a congregation is to create outposts into the community to attract seekers, and then invite them to participate with the parent church (even if they never actually join).  This takes a mix of business innovation and marketing savvy, but is not hard to implement.  A good place to start is an article by Outreach Magazine, “The Church Needs a Skunkworks.”

A skunkworks is a group within the organization that is given broad powers to try out new ideas.  There is an expectation that some of the ideas will fail, or will never achieve popular approval, buy by allowing the group to think way outside the box, they have the opportunity to find disruptive ideas that make major progress.  It was a skunkworks that created the atomic bomb.  Another one created the laptop.  The copying machine (Xerox) came from one.

Dean Kelly, the late former leader of the National Council of Churches, in his book Why Conservative Churches are Growing (1972) suggested growth could come by creating an ‘eklesesia’ – a congregation within a congregation, and allow them to worship differently, reportable only to the pastor or a small group of elders, until the ideas being tried are evaluated. (The Oureach article notes “it  is better to establish some boundaries in the beginning rather than let them be discovered…by hitting a brick wall later.”)  It may be their ideas are later adopted church-wide, or that they eventually become a new church plant sponsored by the church, or that the group dissolves, leaving the leaders better trained for future service within the congregation.

One phrase from the Outreach article argues for this group to start outside the church:  “Once you start on church grounds, the likelihood of ever getting off campus is weak. But if you start off campus, you will find fewer restrictions in the future and more opportunities in the present. Besides, it is healthy if the church finds itself out in the community figuring out ways to bring the kingdom of God to a place.”

The other reason comes from in internet marketing space.  Savvy marketers will establish multiple ‘feeder’ sites whose only purpose is to attract a subset of the market and draw them toward the main sales site.  By establishing themed ministries in the community, we establish connections on topics that interest them, and then use those relationships to introduce them to the church itself.

If you need help establishing your own skunkworks, let us know.

Ed Stetzer is one of the experts I follow.  He writes on behalf of LifeWay publishers, and is a Southern Baptist (SBC).  With the annual meeting approaching, he wrote an interesting post as food for thought

It’s easy to look at the declining statistics in our denomination and moan over the opportunities we are missing. It’s also easy to dismiss statistics and the story they tell, choosing to ignore reality. The way forward for Southern Baptists is to reject both approaches. Instead, we ought to take a deep breath, come to grips with what the stats tell us, and then move forward in hope. There are reasons to be concerned with the state of the Convention, but also reasons to celebrate. I’d like to highlight reasons I’m excited about the meeting in New Orleans next week, and encouraged about the future of the SBC.

He also quoted former SBC president Jimmy Draper, who said “Ed, if we don’t find a way to encourage church starts, to reinforce doctrinal principles for discipleship to the Great Commission, to enlist, encourage, and equip younger leaders, and to cooperate with those within [doctrinal] parameters, we are dead in the water.”

You know I support church planting, but we can’t get there from here with new churches alone.  We will have to do better at renewing our faith inside existing congregations.  If we only start one to lose two, we fail.  Better to start two and strengthen three.  Both must teach the Bible faithfully, build young leaders, and be intentional about evangelism and missions


In your efforts to revive a struggling church, the temptation is to lock in on the latest trend or someone else’s success story.  However, each situation is unique, and times are always changing.  There is no single solution that is guaranteed to work.

This is why I was concerned by the recent decision by the United Methodists to endorse ‘blended worship’ as THE solution to end flagging attendance.

The UM Portal itself noted on June 10 that some congregations were vibrant and growing by using hymns and choirs (in robes!).

I was recently in a growing Baptist congregation in upstate New York that uses hymns (piano accompaniment) – I was there for the 30-minute Wednesday night sermon.  We sang 4 or 5 hymns and an invitational.

It’s not the style of music but that the congregation participates.  In our Massachusetts church, after a couple of whole-church learning sessions, we decided on a blended service that started with choruses but also included hymns; that church now uses an active blend, but it is the music the congregation can sing.

Consider the Taize movement.  The songs are almost chants, and there is no real leader in the service, except that there is a suggested program for what comes next.  There are times of public and private scripture reading, times of silence and times of singing – the accompanist decides when is the appropriate time to start & stop singing.  Taize works because those who come participate.

The worst choice is one that the congregation doesn’t participate in.  They probably won’t join in to Gregorian chants, but neither will they join a too-loud concert of unfamiliar Contemporary Christian music.

The term UPG – Unreached People Group – refers to any identifiable population or tribe where there is less than 2% gospel penetration and/or little or no indigenous church planting.  There might be an active missions effort or not, but so long as the congregations rely on outside support for survival, they are not considered indigenous.  In extreme cases, there is no substantive or consistent witness to the Christian gospel message.

At our church in Massachusetts in the 1990s, we had relied on outside missions teams to run our summer camps and perform repair and maintenance of our buildings for most of our history.  We were a self-run independent congregation, but a sliver denomination in an area that was overwhelmingly post-Christian, with 90% not attending any kind of Christian assembly on a consistent basis.

Even so, we started our own mission (co-funded with outside support!) to the up and outs in downtown Boston, and planted the congregation on Beacon Hill, just blocks from the statehouse.

This was similar to what Eric Metaxas refers to as the UPG of cultural elites.  His essay on Gabe Lyons’ book The Next Christians illustrates the importance of reaching those with influence and the dangers of retreating to our closeted safe congregations.

By giving in to our pride and abandoning the elite culture of places like New York City Christians have hurt the rest of the culture by allowing a secular worldview to dominate the whole culture, just as it did in England before. Surely a God who would have us humble ourselves and pray for demon-worshiping cannibals would have us humble ourselves and reach out to pro-choice television anchors, too.

It’s a question worth pondering.  How is your congregation reaching out to those not like you, those in civic and cultural leadership positions in your community?

Today is the holiday to commemorate Dr Martin Luther King, Jr.  On this day, I usually listen to some of his speeches, such as the eloquent word choices in the Dream speech given at the Lincoln Memorial on Aug 28, 1963.  I listened again today on NPR in the car, and then again when I got home. (watch it yourself)

One thing that struck me this year was the introduction.  Dr King was called ‘the spiritual leader of the nation.’  Not Billy Graham.  Not the other 4 speakers at that event (whose names are largely forgotten).  Dr King’s use of scripture to make a moral and social point in the middle of his speech, his insistence that civil rights was a spiritual problem to be addressed by spiritual means.

My home church did that earlier this month when they covered the front lawn with 2,470 crosses, to call attention to the abortion issue.  Not a political statement, but a statement of belief, calling attention to the problem in a way that would not be ignored by passers-by.  It got attention.  The sign was torn down and some of the  crosses were uprooted and thrown into the street.  The sign was replaced with a simple message: “considering abortion? there is an alternative.  call us” and gave the number.  It made the paper.

There are other examples, of course, of Christians giving the faith a bad name.  Protesting funerals.  Pastors arrested for unholy acts.  For these we cringe, and move forward in spite of them.

What are you doing to advance the Gospel in the community?   Wilberforce and his group of friends reshaped England and Western Civilization by speaking out against slavery and complacency.  How are you exercising spiritual leadership?


Get every new post delivered to your Inbox.